PUBLICATIONS/ E-NEWS
The first project was a two-stage rebranding of an existing publication. Once I received client buy-in of the initial redesign, I was able to modernize the look on subsequent issues while retaining some of the favored design elements.
The result was the managing partner of the law firm was so impressed that it was requested to be mailed to the top 200 clients with an official hand-signed letter.
The second project was to address a need for a sustainable print-free vehicle to vividly communicate pro bono activity firm-wide. It entailed creating the name, branding, and visual format and is shared quarterly with over 1,900+ employees and a host of community partners.
The result was an interactive e-newsletter with a 40% increase in readership as well as measured cost savings on printed material.